ComeOn Group partners with BetitRight

ComeOn Group has entered into a partnership with content provider BetitRight, the betting-focused arm of C&N Sporting Risk.

As part of the latter’s joint venture with Spotlight Sports Group, the Swedish operator has introduced BetitRight’s service, offering stats and advice from the provider.

The company’s product uses predictive models, live event and bookmaker price feeds to present bettors with in-play prompts on headline fixtures, as well as smaller leagues.

Henry Newman, Sporting Risk Co-Founder, said: “Our talent across data science and predictive modelling has driven BetitRight’s excellent progress and we’re thrilled to welcome ComeOn as a partner through our JV with Spotlight Sports Group.

“We’ve localised our offering for the Swedish market to ensure bettors gain the full benefits of our content.”

ComeOn has rolled out BetitRight’s in-play service for more than 50 markets, with between 10 and 25 bet prompts generated per match.

The technology is available in multiple languages, and under this agreement, is being delivered in Swedish, which BetitRight added is a first for the company.

“We’re delighted to be integrating Superfeed In-play from Spotlight Sports Group. The product is sure to engage our audiences throughout games and will give us a competitive advantage in a crowded space,” commented Billy Cook, Director of Sportsbook at ComeOn Group.

“Spotlight Sports Group’s ability to deliver translations and tech in-house allowed for seamless integration and we’re excited for our customers to see the product in action.”

This comes not longer after ComeOn Group obtained a gambling licence from the Alcohol and Gaming Commission of Ontario (AGCO).