AstroPay enhances digital payment methods in Brazil by way of Pix
AstroPay has further developed its digital payment offering in Brazil by way of local payment method, Pix.
Created and managed by the Central Bank of Brazil since its launch in October 2020, Pix’s payment volume totals more than 80% of debit and credit card transactions in Brazil.
Through this expansion, AstroPay will be offering two ways to pay with Pix, via the Pix native view and Software Developer Kit (SDK) for merchants.
The native view navigates the user to AstroPay’s checkout directly from the merchant’s site, while the Pix QR code will be shown directly, avoiding any redirection to Pix’s site. This option will be available to all merchants and has already seen a 7% increase in sale conversions, up to 15%.
This process is available to any merchant with the AstroPay solution integrated via SDK.
Mikael Lijtenstein, AstroPay CEO, said: “As an agile fintech company, we strive to provide our users and merchants with the best payment experience and constantly invest in technology to adapt to their needs.
“This new capability will help merchants to better connect with their users who prefer to pay with Pix, which has revolutionised the payments industry in Brazil. By utilising AstroPay wallet, users will experience quicker and frictionless payment journey with a payment method of their choice.”
This new capability will see AstroPay continuing with its expansion ambitions, with access to more than 200 merchants and 1.5 million users in the Brazilian market alone.
Following its launch in Brazil in December 2021, last month saw AstroPay expand its links across Latin America by way of introducing payment solutions to Peru, Chile, Mexico and Colombia for small and medium-sized enterprises.